Stellantis Taps Amperity for Customer Data Personalization Push
Automaker Stellantis has selected Amperity to enhance personalized customer experiences, according to a NYSE pre-market advisory.
Stellantis, the multinational automotive group, has chosen data platform Amperity to power personalized customer experiences across its brands, according to a pre-market advisory issued by the New York Stock Exchange ahead of trading on Nov. 2, 2026.
The NYSE releases daily pre-market updates directly from its trading floor, offering investors and market participants early visibility into corporate announcements and market-moving developments before the opening bell. The Stellantis-Amperity partnership was highlighted as part of that morning briefing.
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The selection of Amperity signals a broader push by the automaker to leverage customer data more effectively, a strategy increasingly common among large manufacturers seeking to deepen brand loyalty and improve consumer engagement in a competitive automotive market. Amperity specializes in enterprise customer data platforms that help companies unify and activate consumer information at scale.
The announcement comes as automakers across the industry accelerate investments in digital and data-driven tools, aiming to personalize everything from marketing outreach to post-sale service experiences. Stellantis, which oversees a portfolio of brands including Jeep, Ram, Dodge, and Chrysler, stands to deploy such capabilities across a wide and varied customer base.
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